im.veragallery
       
Promotion campaign concept illustration 1
Promotion campaign concept illustration 2
Promotion campaign illustration

These illustrations were created for Bata Shoes Global Promotion Campaign on request from Goodgol Curtis Ad Agency as a part of their internal competition which we actually won. Requirements were challenging and interesting to work with: concept image should have been suitable for almost any application, from smallest price tags to 20 feet wide billboards and outdoor banners and on top of that, being used in 24 countries around the world, should not conflict with any religious, cultural or other traditional customs of virtually any nation but instead should have an impact of very positive nature.

Above, left are two concept illustrations and at the right and bottom are some selected images showing how they have been used by local advertising agencies.

  Promotion campaign illustration
Promotion campaign illustration
Promotion campaign illustration   Promotion campaign illustration
Promotion campaign illustration
Promotion campaign illustration
  Promotion campaign illustration

Promotion campaign illustration

Promotion campaign illustration
 

Promotion campaign illustration

Promotion campaign illustration